About this one
Viral Suntory NOPE Guilty Soda - Japanese Imported
20 MILLION BOTTLES SHIPPED IN ONE WEEK! Suntory NOPE exploded onto the Japanese beverage scene, surpassing 20 million bottles shipped during its first week after launch. Suntory reported that this was the fastest first-week shipment performance for a new Suntory carbonated beverage launched since the beginning of the Reiwa era, with significant attention and conversation also developing across social media.
So what made everyone curious about NOPE? Its flavor. Instead of tasting like one simple fruit, NOPE combines more than 99 fruit and spice flavors and aromas into one bold, rich, carbonated drink. The result is a complex flavor experience that is sweet, fruity, aromatic, spiced, and surprisingly difficult to describe.
Why Is NOPE So Viral?
20 Million Bottles in 1 Week: NOPE surpassed 20 million bottles shipped during its first week after launch.
Fastest New Suntory Carbonated Beverage: Suntory reported the fastest first-week shipment performance among its carbonated beverage launches since the beginning of the Reiwa era.
Social Media Buzz: Suntory reported strong social-media reactions, including curiosity about what NOPE tastes like, its distinctive packaging, and its addictive flavor.
The Flavor Mystery: The complex recipe makes NOPE difficult to describe with just one familiar flavor, making it perfect for taste tests and reaction videos.
Japanese Soda Sensation: Discover the Japanese carbonated drink that generated major attention shortly after its March 2026 launch.
99+ Fruit & Spice Flavors
NOPE is built around an unusually complex flavor recipe. Suntory combines more than 99 fruit and spice flavors and aromas, including ripe and tropical fruit-inspired notes, spices, vanillin, and other aromatic elements.
Ripe Fruit: Deep, sweet fruit notes create the foundation of the flavor.
Tropical Fruit: Bright tropical-inspired aromas add another layer of fruit character.
Fruit & Spice: Fruity sweetness is combined with aromatic spice notes for added depth.
Layered Flavor: Multiple taste sensations work together rather than creating one simple fruit profile.
99+ Aromas: More than 99 fruit and spice flavors and aromas contribute to the distinctive NOPE experience.
What Does NOPE Taste Like?
That's the fun part - you decide.
NOPE was specifically designed to have a complex flavor that is difficult to describe with one word. Some people may notice ripe fruit, tropical fruit, berry, grape, citrus, fruit-punch-like notes, or cola-style aromatics, while others may pick up more prominent spice characteristics.
Sweet: A rich, concentrated sweetness gives NOPE its indulgent character.
Fruity: Ripe and tropical fruit-inspired flavors provide the main flavor foundation.
Aromatic: Complex aromas continue to develop as you drink.
Spiced: Warm aromatic spice notes add depth behind the fruit.
Carbonated: Crisp carbonation adds refreshing bubbles to the rich flavor.
The Guilty Soda
NOPE was created around Suntory's "Guilty Soda" concept - the idea of allowing yourself to enjoy a small indulgence without worrying about being good all the time. Suntory describes it as a rich, highly satisfying carbonated drink designed around the idea of giving in to your cravings and enjoying the moment.
Pair it with your favorite "guilty" foods, enjoy it during a movie or gaming session, or simply crack open a cold can when you want something bold and satisfying.
Imported From Japan
Experience Suntory NOPE as a Japanese imported soda in a convenient 340 ml can. The distinctive black and magenta packaging reinforces its bold Guilty Soda identity, while the "99+" fruit and spice concept immediately raises the question every new customer wants to answer: What does NOPE actually taste like?
Choose Your Pack
6 Pack: Includes 6 individual 340 ml cans of Suntory NOPE.
12 Pack: Includes 12 individual 340 ml cans of Suntory NOPE.
Why You'll Love It
One of Japan's most talked-about new soda launches of 2026.
More than 99 fruit and spice flavors and aromas create a unique taste experience.
Rich, sweet, fruity, aromatic, and spiced flavor profile.
Fun "What does it taste like?" mystery makes it perfect for taste tests and reaction videos.
Imported from Japan for an authentic international soda experience.
Perfect for Japanese soda collectors, international beverage fans, adventurous drinkers, and anyone looking for something completely different.
Great for movie nights, gaming sessions, parties, flavor challenges, Japanese snack hauls, gatherings, and everyday refreshment.
Perfect For
- Japanese soda collectors
- International beverage enthusiasts
- TikTok flavor challenges
- Taste-test videos
- Movie nights
- Gaming sessions
- Parties and gatherings
- Japanese snack ha…
